Toronto: With the rise in digital technology, the human attention span has shortened from 12 seconds to eight seconds in more than a decade, a recent study by Microsoft Corporation has found.
Humans now have an attention span less than of a goldfish (nine seconds average).
… Participants’ brain activity was recorded and behaviour was filmed while they interacted with different social media platforms across devices and in different environments.
… The findings revealed human attention span has fallen from an average of 12 seconds in the year 2000 to just eight seconds today.
… Those in the age group of 18 to 34 had a 31 percent high sustained attention span compared to those age 55 and over at 35 percent.
Meanwhile, males (33 percent) had a better attention span than females (31 percent)….